Captora Adds Personalized Content Selection

Captora doesn’t generate content but it does help you decide which content to generate. Specifically, it examines your own and competitive content across the Web to find how different topics and keywords are being used and identify related opportunities. It just added a content promotion module that automatically offers the most appropriate content to each Web site visitor, based on what they’ve consumed in the past. That’s a big move: it makes them a personalization engine.