Questionable in terms of customer relations but expedient for deflecting blame, genetics company 23andMe is trying to mitigate reputational damage from its 30 data breach lawsuits by looking for ways to blame its own users.
A report from 404 media found that between November 2023-January 2024, Telus paid Canadian parents $50 for rights to videos of their children. Telus plans to use the kid videos to train facial recognition for age verification. In explanation (and defense of the project), Telus and Google respectively said the videos will be used to “improve authentication, “offer more secure tools for end users;” and make Google technology “more transparent and accountable.” Wonder if any Google or Telus family kids participated?
Fully 99% of enterprise marketers agree that their understanding of customer behavior and preferences has been somewhat or significantly improved through AI use, according to a new report from customer engagement platform MessageGears and B2B research service Ascend2. AI is a game-changer when it comes to personalization — targeted campaigns, emails and product recommendations — as well as customer service (150 marketers from 500-plus person companies were surveyed). If anything is holding the enterprise back it’s uncertainty about expertise and training.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.