Enterprise Marketers Agree: AI Boosts Customer Engagement

Fully 99% of enterprise marketers agree that their understanding of customer behavior and preferences has been somewhat or significantly improved through AI use, according to a new report from customer engagement platform MessageGears and B2B research service Ascend2. AI is a game-changer when it comes to personalization — targeted campaigns, emails and product recommendations — as well as customer service (150 marketers from 500-plus person companies were surveyed). If anything is holding the enterprise back it’s uncertainty about expertise and training.

Questionable in terms of customer relations but expedient for deflecting blame, genetics company 23andMe is trying to mitigate reputational damage from its 30 data breach lawsuits by looking for ways to blame its own users.

CDPI Privacy Newsletter

LiftEngine, a consumer data services agency, has announced a new partnership with customer data platform Klaviyo. LiftEngine will offer Klaviyo customers access to its Launchpad solution, appending demographic and vertical-specific data to Klaviyo profiles. It will also help its own customers migrate to also help its clients migrate to Klaviyo’s new CDP platform.

CDPI Newsletter

Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.

CDPI Newsletter

CDP Institute

News

Enterprise Marketers Agree: AI Boosts Customer Engagement

More News

In Brief: 23andMe finds culprit in customer base

LiftEngine Partners with Klaviyo to Provide Customer Acquisition and Tagging Solutions

ActionIQ and Acxiom Unveil Customer Intelligence Partnership