The company joins the ranks of companies trying to find ways to enable individuals to monetize their own data. In this case the company is looking to provide people with the ability to fine-tune which data they share with third parties and to opt-in with companies they trust.
The UK children’s charity, the National Society for the Prevention of Cruelty to Children (NSPCC) has found an 82% rise in online grooming against children over the last five years, with 73% coming through Snapchat and Meta. One in four incidents were against primary school children and, where gender was known, 83% of the actions were against girls.
It’s good to be the king. Amazon has decided to charge a 2% fee for members of its Seller Fulfilled Prime program who chose not use Amazon fulfillment services. The fee is on top of the usual Amazon referral fee of 8% to 15%.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.