In Brief: Caden, a recent start-up backed by Yahoo founder Jerry Yang, has raised $15 million in Series A, bringing Caden’s total raised to $24.4 million

The company joins the ranks of companies trying to find ways to enable individuals to monetize their own data. In this case the company is looking to provide people with the ability to fine-tune which data they share with third parties and to opt-in with companies they trust.