In Brief: Gartner is predicting that by 2026 there will be a 10-fold increase in fines for mishandling personal data, compared to 2022 levels
This would put cost to business at more than $1 billion.
This would put cost to business at more than $1 billion.
A report from Adlytics, backed up by separate research conducted by Fairplay, indicates that Google’s YouTube platform may still be collecting data from children and targeting ads at them. If that is true, the company may be looking at tens of billions in future fines for what would be a violation of the Children’s Online Privacy Protection Act (COPPA) and the consent decree Google has with the Federal Trade Commission (FTC).
These are members of the Global Privacy Assembly’s international enforcement working group and the action ties in the ongoing concern about generative AI.
Openprise, the revops-focused CDP, has announced a new AI Factory. Part of the Openprise RevOps Data Automation (RDA) Cloud, the Factory will allow marketing, sales and revenue teams to create AI-powered data management and automation tools without an assist from IT. The Factory also has built-in security and compliance components.