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Global study shows a majority of people have no idea what companies do with their data

October 13, 2020

Publicis Sapient’s survey of 5,000 people from Great Britain, France, Germany, Australia and the United States revealed that 61% know little or nothing about how companies use their data – and they worry this can be harmful. The survey also found a disparity between those who are more educated, younger and tech savvy, in their degree of mistrust. Results indicated significant uncertainty and dissatisfaction with companies in multiple categories.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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