The country requires visitors to download two spyware apps, Ebteraz, a COVID tracker and Hayya, which permits fans access to sports stadiums and allows people to use metro transportation systems. Several EU nations advised travelers to use caution there, since it’s known data is shared with the government.
Additionally, the IMDA is proposing a fine of as much as S$1 million for sites that won’t comply with its practices.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.