Opponents claim this is government overreach and possibly unconstitutional. Senate passage is uncertain.
Maryland’s legislature unanimously endorsed a children’s privacy bill, which has been called the Maryland Kids Code, which if passed into law would make it the second US state after California to have specific children’s privacy protection. Key tenets are that companies would not be allowed to profile children for ads, not be allowed to track their location in real time, and they would be required to turn on the highest privacy settings by default for young users. However, opponents led by NetChoice are already gearing up to oppose the bill.
Using this it’s believed they could sell data on nearly all of Sweden’s citizens to interested buyers without penalty or restriction.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.