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Seventy-one percent of consumers fear online fraud; want brands to prioritize protection

Trulioo’s survey of more than 3,000 consumers in the U.S., UK and China found that since last year, 68% of consumers are doing more to protect themselves from fraud and need brand assurance that this is a priority. Concerns are heightened when opening new accounts with security (64%, rising to 80% in China) and transparency (49%) together ranking far ahead of other factors.

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Edelman global survey finds brand trust “crucial”

July 6, 2021

Edelman released its global brand tracker survey based on interviews with 14,000 participants, including from Brazil, China, France, Germany, India, Japan, UK, and the U.S. Results showed a 37% increase in preference for businesses that prioritize value, customer safety, and people, and 88% of respondents said trusting a brand outweighed customer service, convenience, or even loving the brand.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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