Yet another technology to know us better – very possibly better than most of us will want. Not content just checking our cardiovascular, respiratory, digestive and reproductive systems, Big Tech is rapidly developing brain-tracking devices to learn what we think, feel and remember, purportedly yes, to help with health diagnoses and management. It also crosses our last personal, private frontier.
Over objections, Utah’s governor has signed The Social Media Regulation Act (SB 152), with the intent of protecting the mental health of teens by put the onus on parents to grant permission for social media use and requiring social media companies to verify ages of users. Opponents, including the Electronic Frontier Foundation, believe the legislation encroaches on children’s right to information and their privacy.
I can’t bring myself to lead with yet another generative AI story, so we’ll start instead with this Forrester report for Airtable, which found that organizations have lots of software applications. The average is 367 in use at large organizations, with teams using an average of 45 daily and individuals using an average of 52 weekly. No surprise here but a good reminder of why data integration is so important.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.