YouGov survey shows 88% of MENA IT execs changed CX during pandemic

A Sitecore survey of IT executives in 12 countries in the GCC, the Levant, and Egypt showed the impact of the pandemic on customer behavior. Ninety-one percent of consumers in MENA become digital converts; and 83% of organizations in MENA advanced their marketing stack more in 2020 than they had in the three years prior.