A Sitecore survey of IT executives in 12 countries in the GCC, the Levant, and Egypt showed the impact of the pandemic on customer behavior. Ninety-one percent of consumers in MENA become digital converts; and 83% of organizations in MENA advanced their marketing stack more in 2020 than they had in the three years prior.
Pandemic-driven growth in India’s ecommerce, food and grocery sectors combined with reverse migration of workers from cities back to their hometowns has put blue-collar workers in high demand. Now companies in India are investing in upskilling that workforce to fit new working models in recognition of changed economics and to benefit from India’s 250 million blue-collar workforce.
Australian Pharmaceutical Industries (API) has announced it is turning to Google Cloud as part of plans to leverage data, machine learning, and AI to personalise the customer journey.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.