Privacy-safe data sharing vendor InfoSum has launched InfoSum Bridge, which lets users apply deterministic, probabilistic, and cohort-level identity resolution methods. It’s a collection of matching tools that users and business partners can use on their own data as they see fit. While InfoSum doesn’t construct its own identity graph, it does offer connections with third-party data augmentation partners.
Mobile messaging vendor MessageMedia has been purchased by cloud communications provider Sinch AB in a deal valued at $1.3 billion. Sinch has been bulking up its communications business with deals including a $1.1 billion acquisition of phone connection provider Inteliquent in February, followed by a $1.1 billion funding round in May. The deals highlight Sinch’s competition with Twilio, which itself bought mobile messaging provider Zipwhip in May for $850 million.
Lotame does build its own identity graph, which it packages as the Panorama ID and offers as a way for advertisers to track individual customers without relying on cookies. Unlike email-based IDs, Panorama includes probabilistic as well as deterministic matches, enabling more connections but raising some privacy eyebrows. They’ve just signed up PubMatic and MediaMath as program partners, enabling advertisers to apply Panorama IDs to their audiences.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.