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InfoSum Offers Choose-Your-Own-Method ID Resolution

Privacy-safe data sharing vendor InfoSum has launched InfoSum Bridge, which lets users apply deterministic, probabilistic, and cohort-level identity resolution methods.    It’s a collection of matching tools that users and business partners can use on their own data as they see fit.  While InfoSum doesn’t construct its own identity graph, it does offer connections with third-party data augmentation partners.

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Sinch AB Buys MessageMedia for $1.3 Billion

June 14, 2021

Mobile messaging vendor MessageMedia has been purchased by cloud communications provider Sinch AB in a deal valued at $1.3 billion. Sinch has been bulking up its communications business with deals including a $1.1 billion acquisition of phone connection provider Inteliquent in February, followed by a $1.1 billion funding round in May. The deals highlight Sinch’s competition with Twilio, which itself bought mobile messaging provider Zipwhip in May for $850 million.

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Lotame Panorama ID Program Adds PubMatic and MediaMath

June 11, 2021

Lotame does build its own identity graph, which it packages as the Panorama ID and offers as a way for advertisers to track individual customers without relying on cookies.  Unlike email-based IDs, Panorama includes probabilistic as well as deterministic matches, enabling more connections but raising some privacy eyebrows.  They’ve just signed up PubMatic and MediaMath as program partners, enabling advertisers to apply Panorama IDs to their audiences.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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