I tried to give you a break from universal ID news, Dear Reader, but vendors keep coming up with new variants. Mobile ad network InMobi has launched UnifiID, which lets app publishers add IDs from LiveRamp, ID5, and/or BritePool to their data. InMobi plans to offer IDs from Epsilon, Liveintent, Parrable, Zeotap, and others in the future.
The U.S. Federal Trade Commission has just released a statement reminding companies that laws are in place to guard against discrimination that can occur from the use of artificial intelligence. This may indicate where emphasis could be placed in future enforcement actions.
Mediavine, which offers services to Web site publishers, is also making it easier for their clients to append shared IDs to their visitor data. They’ve just added ID5 to their list of ID partners, which already included LiveRamp and The Trade Desk-developed Unified ID 2.0. Separately: identity graph vendor Infutor has announced support for Unified ID 2.0.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.