InMobi Appends Universal IDs to Mobile App Data

I tried to give you a break from universal ID news, Dear Reader, but vendors keep coming up with new variants.  Mobile ad network InMobi has launched UnifiID, which lets app publishers add IDs from LiveRamp, ID5, and/or BritePool to their data.  InMobi plans to offer IDs from Epsilon, Liveintent, Parrable, Zeotap, and others in the future.