Innovid is leveraging its CTV household data to enable conversion reporting on CTV, linear, and digital platforms. They match their CTV data with identifiers from other sources, including advertisers’ own first-party information and other industry-standard identifiers. The result will be cross-channel performance measurement without cookies.
Demandbase has launched an ad buying platform that can target B2B audiences on Connected TV (CTV). The trick seems to be that they’ve mapped their B2B account database to CTV households. The solution can also incorporate Demandbase’s intent signals, performance measurement, and other magic.
Media measurement vendor IAS has its fingers in many channel pies. It has just stuck its thumb a bit deeper into retail media in a deal to measure onsite quality for Criteo’s network of retail media properties. IAS will report on viewability and invalid traffic, helping to avoid some types of ad fraud.
Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.