Inside Latin America’s creator economy: Rich in influence, poor in cash

There’s an open opportunity to build dedicated creator tools. Hundreds of creators we surveyed last year cited difficulty in the production and administrative demands of content creation. Pricing and contracting are also major friction points, alongside tech platforms’ shifting rules and algorithms. In some ways, the rapid growth of Latin America’s large creator base is also its challenge: everyone wants to be an influencer. In part, this gold-rush phenomenon has caused a fragmentation of revenues, shrinking paychecks for any single creator.

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Payments orchestration smooths LatAm’s path to digital commerce hub

January 27, 2022

Latin America is renowned for romance, and that embraces the world of finance, too. As some see it, 2022 is lining up as a year of greater digital payments passion for this fascinating region. Payments orchestration platforms facilitate this blossoming digital democratization of finance by optimizing around business drivers, ensuring payments success rates, strengthening partnerships and chipping away at regional issues, like providing digital front doors for large unbanked populations.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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