Inside Latin America’s creator economy: Rich in influence, poor in cash
There’s an open opportunity to build dedicated creator tools. Hundreds of creators we surveyed last year cited difficulty in the production and administrative demands of content creation. Pricing and contracting are also major friction points, alongside tech platforms’ shifting rules and algorithms. In some ways, the rapid growth of Latin America’s large creator base is also its challenge: everyone wants to be an influencer. In part, this gold-rush phenomenon has caused a fragmentation of revenues, shrinking paychecks for any single creator.