There’s an open opportunity to build dedicated creator tools. Hundreds of creators we surveyed last year cited difficulty in the production and administrative demands of content creation. Pricing and contracting are also major friction points, alongside tech platforms’ shifting rules and algorithms. In some ways, the rapid growth of Latin America’s large creator base is also its challenge: everyone wants to be an influencer. In part, this gold-rush phenomenon has caused a fragmentation of revenues, shrinking paychecks for any single creator.

Creditas es a fintech providing financial solutions to our marketplace customers, launching new products, extending our geographic reach. Fidelity Management & Research LLC led Creditas’s latest investment, which also included participation from other new investors Spanish fintech fund Actyus and Greentrail Capital. Existing backers also put money in the Series F round, including QED Investors, VEF, SoftBank Vision Fund 1, SoftBank Latin America Fund, Kaszek Ventures, Lightock, Headline, Wellington Management and Advent International, via affiliate Sunley House Capital.