Internet-connected TVs (CTVs), which let viewers interact with broadcast content on smartphones and other devices, are another growing channel. Interactive video provider Innovid reports that CTVs now account for 27% of video impressions, a share that has more than doubled in the past two years. Most of the growth was at the expense of desktop video impressions.
The Customer Data Platform market will reach $3.3 billion by 2023, according to a study from MarketsandMarkets. The report projects a 29.3% annual growth rate from a base of $640 million in 2017. Figures include products and services from enterprise software vendors as well as CDP specialists. CDP Institute has somewhat lower estimates but for specialist vendors only. Price is $5,650.
Ryff offers even greater control over user experience, enabling video producers to dynamically vary objects as a video is streamed to a smart TV or other device. Different people can see different objects at the same time, based on rules set up by the video producers. So much for shared reality.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.