Blockchain has already passed the point of overexposure. So the folks at IoTeX are probably clever to couple it with privacy in their announcement of a “blockchain-powered private home camera”. If you’re puzzled how blockchain can power a camera, you’ll be relieved to learn that it doesn’t: IoTeX uses blockchain to validate user identities.
Healthcare tech vendor Healthgrades, which offers a CDP among other things, has purchased healthcare marketing and CRM vendor Evariant. Head-banging data complexity and rapid change make healthcare a growth area for the CDP industry.
The premise behind all this digital advertising is that consumers will see more relevant ads. Most consumers (82%) agree that’s what they want, according to this DISQO survey, although just half (53%) say they usually get it. Unsurprisingly, irrelevant ads make most people unhappy (57%).
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.