Is there any topic nearer to your heart than data integration, Dear Reader? Oh, sorry to hear that. But let’s talk about it today anyway. We’ll start with news that purchase data collector IRI has launched a suite of tools that let clients combine their own data with IRI data and analytics for audience identification, pricing, and demand prediction. They don’t use the term “clean room” but that seems to be what’s involved.
Germany has passed a new Data Protection Act to unify the country’s privacy provisions from their Telecommunications Act and Telemedia Act and bring them in line with GDPR. The new law, known by its acronym TTDSG, is intended to make the legal situation in the country clearer and more consistent, though some critics feel its provisions on personalized data are too loose.
InfoSum is a data clean room provider first and foremost. They’ve just announced a deal to integrate their technology with Omnicom Group’s Omni marketing orchestration and analytics platform. This will let Omnicom clients to combine their own first party data with data from Omnicom and other sources, without actually sharing the data itself.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.