IRI Intelligence Suite Combines Client and IRI Data

Is there any topic nearer to your heart than data integration, Dear Reader?  Oh, sorry to hear that.  But let’s talk about it today anyway.  We’ll start with news that purchase data collector IRI has launched a suite of tools that let clients combine their own data with IRI data and analytics for audience identification, pricing, and demand prediction.  They don’t use the term “clean room” but that seems to be what’s involved.