This study from digital agency Isobar, a Dentsu subsidiary, isn’t a survey but it presents some exceptionally fresh insights into the future of business and technology. It’s not just AI – in fact, the most interesting changes will be how humans engage with the real world (and each other).
CDP vendor NGDATA announced a $19 million Series C round, bringing total funding to $46.8 million. The company has been expanding its geographic footprint and recently added new attribution and Next Best Experience capabilities.
More on mobile: app monetization and marketing company ironSource has launched “4D Interactive Ads”, which let users make “choose your own adventure”-style choices within an advertisement. Choices determine what’s shown next and are recorded by the advertiser, making this a clever way to capture customer information in a format that doesn’t usually allow that.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.