CDP Tealium yesterday announced a $96 million Series G funding, raising their total to $264 million. It’s the second-largest CDP funding round in our files and puts Tealium in second place for total CDP funding. Segment, now part of Twilio, is the leader in both categories.
And what do IT leaders think? Adobe found they rank CDPs (33%) second only to predictive analytics (37%) in impact on customer experience, well ahead of chatbots, robotic process automation, and other advanced technologies. Two-thirds said IT was solely (31%) or jointly (37%) in charge of martech, compared with 15% who said marketing was in control. You’d likely get a different answer if you polled a bunch of marketers.
CRM vendor Hubspot has agreed to buy The Hustle, which publishes a daily newsletter, podcast, and research for entrepreneurs. LinkedIn says The Hustle has 100+ employees, who will now help Hubspot pump out even more content than it does already.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.