This Ascend2 survey for Oracle has lots of interesting information, but also some puzzles.  For example: CDPs rank first on the list of planned martech investments (37%) but data silos data and poor integration fall last on the list of challenges.  Or consider this:  82% say they want to change some stack components to improve performance while 88% say they already have access to appropriate data for marketing decisions.

Kustomer spoke with CX professionals, who predictably believe that customer service will become more important in the next three years. They sided with IT in citing scattered data as their organizations’ biggest weakness, with insufficiently personalized experience ranked second. But when it came to actual priorities, reducing wait times was number one at 81%, while increased personalization finished fifth at 66%.

Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks.  The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems.  Prices were not announced.