This Ascend2 survey for Oracle has lots of interesting information, but also some puzzles.  For example: CDPs rank first on the list of planned martech investments (37%) but data silos data and poor integration fall last on the list of challenges.  Or consider this:  82% say they want to change some stack components to improve performance while 88% say they already have access to appropriate data for marketing decisions.

Kustomer spoke with CX professionals, who predictably believe that customer service will become more important in the next three years. They sided with IT in citing scattered data as their organizations’ biggest weakness, with insufficiently personalized experience ranked second. But when it came to actual priorities, reducing wait times was number one at 81%, while increased personalization finished fifth at 66%.

The generative AI world is moving so quickly that it’s hard to know what’s worth reporting. But cross-medium content creation is still pretty new, so let’s note that Microsoft’s Bing search engine / chatbot can now create images from text prompts. That’s pretty impressive, at least for this week.