The New Hampshire Privacy Act (NHPA) has been approved and sent to the governor for signature. The NHPA applies to any business or person that produces products or services for residents of the state, or controls data on New Hampshire consumers. As with other states, minimums apply and there are some exemptions. Consumer rights provided include confirmation of processing, correction, deletion, opt-out rights, and the right to reject behavioral ad-targeting.
Italy’s Data Protection Authority (DPA) announced it found evidence of data privacy violations by OpenAI, maker of ChatGPT due to mass collection of data used to train the algorithm. OpenAI has 30 days to respond in its defense. The stakes are high, since fines for companies that break GDPR rules can be up to 4% of the company’s global turnover. This follows an earlier ban of ChatGPT in Italy last spring, which was subsequently lifted.
Cisco’s Privacy Research’s seventh annual survey of 2,600 professionals found 94% of organizations say their customers would not buy from them if they didn’t provide adequate privacy protection. Respondents also said customers like hard evidence organizations can be trusted – such as in the form of external certifications, so 98% consider those important in their buying process. Organizations also support global privacy laws, with 80% indicating legislation has had a positive impact.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.