In Brief: New comparison study indicates Android shares 20x more data with Google than iOS shares with Apple

Google disagrees with findings.

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Verizon Media and Catalina Share Data for Online-Offline Campaign Reporting

April 5, 2021

In other non-avian tracking news, Verizon Media has partnered with Catalina to combine Catalina’s retail purchase data on 236 million individuals with Verizon’s information about the online activities of the 900 million-ish people in its global ID graph.  The company announcement says the combined data will be used to measure campaign performance.  There’s no mention of using it to target ads at individuals.

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