Montana has a new privacy law that will go into effect in October 2024, sooner than Iowa (2025) and Indiana (2026), which passed theirs first. Montana’s law, which also applies to out-of-state businesses is narrower than some other states, notably California’s, and it does include many exemptions.
Following a Washington Post report that claimed Google does not consistently delete user location history of visits to “sensitive locations,” such as fertility and abortion clinics, a group of US Democratic senators wrote to Google for explanation. Concern is that Google is not upholding its promise to delete data that can reveal private health care decisions.
Several stories this week demonstrate how far some politicians are prepared to go to undercut individual privacy and to undermine individual autonomy. This reflects a disturbing pattern and a distraction from efforts to pass federal privacy legislation.
Cookieless marketing platform (and CDP) Commanders Act has purchased Adloop, which offers a no-code marketing analytics platform. The deal will add campaign-level performance analytics and media optimization to Commanders Act’s core offering. It’s a good reminder that CDPs are taking a larger role in advertising management.