IT’S THE LAW (05/31/2022)

British Columbia introduces Anti-Racism Data Act, the first in North America to collect data as a “tool of care” for human rights. It gives the Canadian province limited rights to collect select demographic data to be used to identify and look to eliminate systematic racism. It includes provision for the creation of an anti-racism data committee to be appointed this summer which will work with Indigenous groups, people of color, and racialized communities. Individuals will have the choice of whether they want to have their demographic data used and won’t be denied services if they decline.

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Google CEO urged to protect women in advance of Roe decision

May 31, 2022

Seems the wrong way around, yet in another strange-but-true episode of, “You Bet Your Privacy,” 40+ Democratic lawmakers appealed to a scion of Big Tech to take up the defense of women nationwide, should Roe be overturned. Fearing women can become geo-located targets of right-wing prosecutors, the ask is for CEO Sundar Pichai to preemptively shed, then not collect location data to keep hunters off the scent. How Did We Get Here?

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Two-year study of ICE procurement activity finds US agency has easy access to billions of data points – with little oversight

May 31, 2022
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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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