IT’S THE LAW (10/27/2020)
The EU Parliament has just adopted a new ethical civil liability framework for Artificial Intelligence. This makes the EU government among the first globally to recommend how AI should be handled to earn public trust.
The EU Parliament has just adopted a new ethical civil liability framework for Artificial Intelligence. This makes the EU government among the first globally to recommend how AI should be handled to earn public trust.
Under discussion, a bill to change how data is stored.
Google Chrome’s Federated Learning of Cohorts (FLoC), one of a number of APIs Google Chrome has been developing and testing as part of its Privacy Sandbox in the last year, is the subject of a new white paper published by GitHub. Google reports being ‘very pleasantly surprised,” by results so far for FLoC as an advertising industry alternative to use of third-party cookies. FLoC uses machine learning algorithms to group people into segments by behavior and interests while at the same time keeping them unidentifiable by not revealing specific identifiers.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.