A US federal law, newly passed as part of the infrastructure bill, mandates that car makers integrate anti-drunk-driving tech into all new cars within the next three years. Advocates for the Driver Alcohol Detection System for Safety (DADSS) technology believe the addition of breath-sniffing sensors and finger-scanning detectors will achieve a goal long-sought to prevent drunk driving, while opponents voiced concerns over invasion of privacy.
TikTok users in the US who used the site before October 1 may be eligible for part of the recently settled $92 million class action. The Illinois suit alleged TikToik shared personal data it had collected from users with third parties without user consent. The company, which denies the claim, agreed to the settlement which applied to approximately 89 million users. Claims by eligible users must be submitted before March 1, 2022.
Tough position to fill, according to multiple sources familiar with a new role at The Trade Desk (TTD), which runs the ad exchange marketers use to select audiences on an ad bidding exchange. This is a key role as the ad industry heads into a new post-cookie world intending to supplant those with a unified, encrypted form of ID compliant with GDPR regulations. Speculation is that overseeing this for digital ad spending, which is projected to hit $91.44 billion in Western Europe by 2025, is a hard job to commit... Read More >
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.