IT’S THE LAW (11/23/2021)

A US federal law, newly passed as part of the infrastructure  bill, mandates that car makers integrate anti-drunk-driving tech into all new cars within the next three years. Advocates for the Driver Alcohol Detection System for Safety (DADSS) technology believe the addition of breath-sniffing sensors and finger-scanning detectors will achieve a goal long-sought to prevent drunk driving, while opponents voiced concerns over invasion of privacy.

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Close to 90M TikTok users eligible for class-action payout

November 23, 2021

TikTok users in the US who used the site before October 1 may be eligible for part of the recently settled $92 million class action. The Illinois suit alleged TikToik shared personal data it had collected from users with third parties without user consent. The company, which denies the claim, agreed to the settlement which applied to approximately 89 million users. Claims by eligible users must be submitted before March 1, 2022.

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Wanted: Operations specialist with commitment to cookie-less advertising and in-depth knowledge of GDPR compliance to oversee Unified ID 2.0 implementation throughout EU

November 23, 2021
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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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