Wanted: Operations specialist with commitment to cookie-less advertising and in-depth knowledge of GDPR compliance to oversee Unified ID 2.0 implementation throughout EU
Tough position to fill, according to multiple sources familiar with a new role at The Trade Desk (TTD), which runs the ad exchange marketers use to select audiences on an ad bidding exchange. This is a key role as the ad industry heads into a new post-cookie world intending to supplant those with a unified, encrypted form of ID compliant with GDPR regulations. Speculation is that overseeing this for digital ad spending, which is projected to hit $91.44 billion in Western Europe by 2025, is a hard job to commit to, as it is likely to come with liability if there were found to be GDPR violations. TTD has said it is partners and organizations around the world on the regional rollout.