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IT’S THE LAW (3/16/2021)

A U.S. Congresswoman proposed a national consumer privacy bill in the U.S. House of Representatives. Saying, it is “better to have a federal law than a patchwork of state laws,” Democrat Suzan DelBene introduced The Information Transparency and Personal Data Control Act which would require businesses to get consent before sharing sensitive information, let users opt-out of collection of nonsensitive data, oblige businesses to explain how data is being used, and expand the Federal Trade Commission’s authority to enforce the law.  It would override stronger state legislation and doesn’t allow consumers to sue for violations — two features the ad industry likes and privacy advocates do not.

Read More – proposed federal law

Read More – pending state laws

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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