A December 2020 survey of nearly 9,000 consumers showed 47% of U.S. consumers had experienced financial identity theft — up 42% from 2019. The report issued by the Aite Group found consequences for financial institutions can be severe, including that 12-13% of consumers who experienced fraud are unlikely to do future business with them.
The beach provided access to 150,000 surveillance cameras at hospitals, police department and schools, and exposed other footage, including from Tesla and Cloudflare.
A U.S. Congresswoman proposed a national consumer privacy bill in the U.S. House of Representatives. Saying, it is "better to have a federal law than a patchwork of state laws," Democrat Suzan DelBene introduced The Information Transparency and Personal Data Control Act which would require businesses to get consent before sharing sensitive information, let users opt-out of collection of nonsensitive data, oblige businesses to explain how data is being used, and expand the Federal Trade Commission's authority to enforce the law. It would override stronger state legislation and doesn't allow consumers to sue for violations -- two features the ad industry likes and privacy advocates do not.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.