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Nearly half of U.S. consumers have suffered identity theft

A December 2020 survey of nearly 9,000 consumers showed 47% of U.S. consumers had experienced financial identity theft — up 42% from 2019. The report issued by the Aite Group found consequences for financial institutions can be severe, including that 12-13% of consumers who experienced fraud are unlikely to do future business with them.

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IT’S THE LAW (3/16/2021)

March 16, 2021

A U.S. Congresswoman proposed a national consumer privacy bill in the U.S. House of Representatives. Saying, it is "better to have a federal law than a patchwork of state laws," Democrat Suzan DelBene introduced The Information Transparency and Personal Data Control Act which would require businesses to get consent before sharing sensitive information, let users opt-out of collection of nonsensitive data, oblige businesses to explain how data is being used, and expand the Federal Trade Commission's authority to enforce the law.  It would override stronger state legislation and doesn't allow consumers to sue for violations -- two features the ad industry likes and privacy advocates do not.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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