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IT’S THE LAW (9/22/2020)

The UK has a new code of practice to protect children’s data, including for apps, toys, educational material and those that use children’s data [See our article]. Intent is to have high levels of privacy built in by default.

Firms have 12 months to comply or risk huge fines from the Information Commissioner’s Office.

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Luxury Institute: Marketers must make privacy a top brand asset

September 22, 2020

In a survey conducted by Transcend, 98% of 1,000 consumers agreed data privacy is important to them and will be even more critical in the next five years. The Luxury Institute views the management of privacy as a missed opportunity for companies – viewed more as a legal task than a marketing opportunity. They say companies must reverse that and play to win by creating “personal data pods,” so consumers can actively manage their data assets.

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YouTube hit with $3B UK Class Action Suit Over Use of Children’s Data

September 22, 2020

Claiming to be the “first of its kind” in Europe for bringing suit against a tech firm on behalf of children, this alleges YouTube’s methods of targeting children constitutes “major breaches” of UK and EU privacy and data rules. Specifically, YouTube is accused of harvesting kids’ data without parental consent. The suit has been filed on behalf of more than 5 million British children and their parents.

CDPI Privacy Newsletter
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Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

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