The EU just proposed The Data Governance Act to offer companies access to industrial and governmental data not typically made accessible. The plan includes access to health & scientific data designed to be protected via a data market model. Key benefits are to keep the EU competitive globally with data and to aid research and benefit the common good.
Q5id, a mobile app which removes the need for multi factor identification by creating a digital profile of its users, and SkyPoint Cloud, a customer data platform with built-in privacy controls, have partnered to address a clear need for privacy management that’s easy and thorough.
Win Microsoft’s new surveillance game Home self-surveillance is easy for those who don’t mind if their company adopts Microsoft’s new “Productivity Score” feature. Employees who enjoy games and use Microsoft tools actively throughout the workday will get a high score when their boss tallies employee results at the end of the month to see who’s been working and who has not.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.