Just 17% of Companies Do a Good Job Tracking Lifetime Value: Deloitte Digital and CMO Council
But, hey, we can’t spend all our time worrying about privacy. So let’s worry that 44% of marketers aren’t effectively targeting their marketing to improve lifetime customer value. In fact, just 17% even do a good job of tracking it, according to Deloitte Digital and CMO Council. Good news for CDP fans: marketers top priority for the next 12 months is building a unified customer view.