But, hey, we can’t spend all our time worrying about privacy. So let’s worry that 44% of marketers aren’t effectively targeting their marketing to improve lifetime customer value. In fact, just 17% even do a good job of tracking it, according to Deloitte Digital and CMO Council. Good news for CDP fans: marketers top priority for the next 12 months is building a unified customer view.
Let’s follow some money today, Dear Reader. We’ll start with a $300 million funding by Website builder Squarespace, which has grown to include ecommerce, email, SEO, and social content. The round brings total funding to $578 million at a $10 billion valuation. No word on revenue although a newspaper article last November pegged it at $500 million pre-pandemic.
Do you sometimes hope it’s just a bad dream and we’ll wake up to find that consumers will gladly share their data? Sorry, but AppsFlyer and MMA Global report that 73% of smartphone users are somewhat or very unlikely to allow tracking and 60% would never or just sometimes consent even if they had to pay for services instead.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.