The build-vs-buy debate never ends, and sometimes build really makes sense. But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey. That’s down from 31% the year before. CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new. Download for more fun facts.
A Nielsen study that finds marketers spend too little on advertising might seem too self-serving to mention. But while the headline on this report is that 50% of campaigns spend too little to get optimal results, the unstated implication – that marketers should run fewer programs– is worth some thought. Bigger eggs, fewer baskets.
The EU Parliament has adopted new rules targeted at reducing the dominance of BigTech platforms including Google, Apple, Amazon, Microsoft and Meta. The Digital Services Act and Digital Markets Act apply to companies with a market cap over €75 billion and allow penalties up to 10% of global revenue. The EU Council must still approve the acts before they take effect.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.