The build-vs-buy debate never ends, and sometimes build really makes sense. But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey. That’s down from 31% the year before. CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new. Download for more fun facts.
A Nielsen study that finds marketers spend too little on advertising might seem too self-serving to mention. But while the headline on this report is that 50% of campaigns spend too little to get optimal results, the unstated implication – that marketers should run fewer programs– is worth some thought. Bigger eggs, fewer baskets.
The EU Parliament has adopted new rules targeted at reducing the dominance of BigTech platforms including Google, Apple, Amazon, Microsoft and Meta. The Digital Services Act and Digital Markets Act apply to companies with a market cap over €75 billion and allow penalties up to 10% of global revenue. The EU Council must still approve the acts before they take effect.
Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike. Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else. Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed. It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.