Just 8% of Companies Are Using Machine Learning for Predictive Models: Ascend2 Report

You might think that AI is common in marketing, but just 8% of the respondents to this Ascend2 report for Pecan AI are using machine learning for predictive analytics.  Most of the answers came from small businesses (72% from companies with fewer than 50 employees), so adoption could be higher at larger companies.  Just 9% felt highly confident that their company was prepared for the loss of third-party cookies.