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Jüsto Raises US$152M and Aims to Enter Chile and Colombia

Jüsto, the Mexico City-based online grocer, continues to run on all cylinders with a goal of saturating the Latin American market.The company claims to be the first supermarket in Mexico with no physical store that enables customers to buy groceries directly from its website, or an app, and Jüsto will deliver the order to the customer’s location of choice. As for its arrival in Colombia and Chile, Jüsto is analyzing its strategy to enter at the right time.

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Indonesia tech giant GoTo shares closes 13% up on market debut

April 14, 2022

Shares of Indonesia tech giant GoTo Group closed 13.02% higher at IDR382 on Monday, its first trading day on the Indonesia Stock Exchange (IDX), bringing its market capitalization to $31.5 billion. GoTo’s IPO is the third-largest in Asia and fifth-largest in the world this year. Around 300,000 investors have participated – the highest ever number to take part in an IPO on the IDX.

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VCs, unicorn founders back Truora, a startup that helps LatAm businesses onboard users via WhatsApp

April 14, 2022

Truora describes itself as a SaaS startup that builds authentication and communication tools for Latin American startups, marketplaces, fintechs and banks. It specializes in user authentication and onboarding, mainly through WhatsApp. Truora has over 400 clients in nine countries across Latin America. Those customers include Rappi, Clara, Bancolombia, Adelantos, Mercado Libre, Didi, Homie and Global 66.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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