Kenshoo Buys Signals Analytics to Ingest More Data

Ad measurement platform Kenshoo has purchased Signals Analytics, an AI-powered analytical platform that lets companies pull in external data for a more complete picture of product and marketing performance. The “connected knowledge graph across brand, consumer, product, campaign, publisher and market data silos” sounds CDP-like but probably doesn’t extend to individual-level customer data.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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