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Kochava Buys Machine Advertising for App Marketing Incremental Attribution

Mobile marketing measurement vendor Kochava is mostly in the news these days for its battle with the Federal Trade Commission over location data sales.    But they also have good news.  Most recent is acquisition of Machine Advertising, which provides incremental results measurement and optimal budget allocations for app marketing programs.

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Tech Workers Trust AI While Public Has Doubts: Harris Poll

February 17, 2023

A large majority (79%) of tech workers would rely on artificial intelligence for everyday tasks, compared with just 48% of the general public, according to this MITRE-Harris Poll survey.  We don’t know whether AI experts share the tech workers’ confidence, which is a bit worrisome since tech workers will control the pace of AI deployment.  Tech workers and the public agree that government and industry should do more to protect against AI problems.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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