Social shopping continues its decidedly mixed progress.  Instagram is shutting down live shopping, which lets creators tag items for purchase within a livestream.   But TikTok is testing an in-app checkout that connects to a product catalog.

Mobile marketing measurement vendor Kochava is mostly in the news these days for its battle with the Federal Trade Commission over location data sales.    But they also have good news.  Most recent is acquisition of Machine Advertising, which provides incremental results measurement and optimal budget allocations for app marketing programs.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.