Lack of Single Customer View is Biggest CX Challenge: Pointillist Report
Customer journey analysis vendor Pointillist also has a good new report. No specific mention of CDP but they did find that lack of a single customer view is the top customer experience challenge. Nearly one-third of high performers (31%) said they have accessible and unified customer data compared with 8% of average performers and 3% of underperformers. We all know correlation doesn’t prove causation but I know how I’m betting.