Ladorian delivers messages to point-of-sale devices, using AI to tailor each message based on everything from inventory to weather to shopper behavior patterns (but not individual profiles). They’ve just added inputs from inReality, which uses in-store cameras to classify the mood, age, gender, and behavior of individual shoppers at specific locations (without identifying them). Is anonymous surveillance an oxymoron?
Marketers are spending lots of time looking for ways to track people without third party cookies and device IDs. Let’s look at methods that don’t require tracking. We’ll start with adtech vendor Swaarm, whose just-introduced “PEA Chain” offers accurate revenue attribution without Apple’s IDFA device ID. The trick is that each ad click generates a token that captures all previous traffic sources and campaigns, eliminating the need to stitch the chain together using the IDFA as the connector.
PriceSpider spans online and offline channels, using QR codes to turn anything with a physical or virtual surface into a potential point of purchase. Decide for yourself whether that’s a dream come true or nightmare.
The second half of 2024 saw the CDP industry continue its shift towards embedding CDPs in customer-facing systems, according to the CDP Institute’s latest Industry Update report. Nearly all firms new to the report had added a CDP to an existing product, and major acquisitions including ActionIQ, Lytics, and mParticle were all made by customer management vendors. The new report adds coverage of composable CDP vendors, which is still a much smaller sector than conventional CDP systems.