LinkedIn hit with second massive breach

A new LinkedIn breach is reported to have exposed the data of 700M users, more than 92% of LinkedIn’s total users. A sample of 1M that looks to be valid was posted on the dark web. Information obtained includes names, phone numbers, email and geolocation records.

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VIZIO Announces Certifications for Addressable TV Ads

July 7, 2021

Connected TVs are another escape path from the walled gardens and (some) privacy constraints.  TV maker VIZIO has just certified several vendors for meeting the Open Addressable Ready (OAR) specifications for TV ad targeting.  VIZIO can serve ads on more than 11 million addressable TVs in the U.S.   OAR members include AMC Networks, Comcast NBCUniversal, Discovery Networks, Disney, EW Scripps, Fox, Hearst Television, Univision, ViacomCBS, VIZIO and WarnerMedia.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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