Pega, the AI-powered low code CRM platform has announced the launch of Gen AI Knowledge Buddy. Buddy will be able to draw on content scattered across many enterprise siloes to respond to natural language prompts. It will also be possible to create custom Buddies, specifically for marketing, sales and service use cases.
At the end of February, LinkedIn will stop updating lookalike audience data. It appears that the audiences will still be available for use but will essentially be static, thus quickly declining in value. It’s not clear why LinkedIn has taken this decision, but it is recommending Predictive audiences and Audience Expansion as alternative options.
CDP Tealium has announced new solutions to promote agile, real-time customer engagement. Tealium Moments will collect, process and activate first-party and zero-party customer data in real time. Other new solutions include Tealium for AI — delivering consented data for use in AI models — and Tealium Consent Orchestration to streamline the collection of consented data.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)