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Pega Unveils Gen AI Knowledge Buddy

Pega, the AI-powered low code CRM platform has announced the launch of Gen AI Knowledge Buddy. Buddy will be able to draw on content scattered across many enterprise siloes to respond to natural language prompts. It will also be possible to create custom Buddies, specifically for marketing, sales and service use cases.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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