Email marketing platform Litmus didn’t start out in content recommendation, but they bought in with their acquisition of Kickdynamic last November. They just integrated the Kickdynamic technology into their core email tools. What caught my attention is the recommendations are based on a CDP-ish collection of data from company systems including “CRM, product feeds and more.”
E-commerce experience cloud vendor Bloomreach has raised a $175 million Series F. The deal brings total funding to $422 million and values Bloomreach at $2.2 billion. Originally a content recommendation engine, Bloomreach has expanded into content management and bought the Exponea CDP a little over one year ago.
Do you often say to yourself, Gosh, it’s hard to buy things online? Me neither. But the folks at shopping site PureWow are on the case anyway, saving you from the drudgery of shopping carts and Buy Now buttons with “wowtext”, which lets you respond to an offer by texting back one number, showing how many you’d like to buy. I feel less tired just thinking about it.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.