Here’s a cheerful McKinsey report that finds 71% of consumers expect personalized interactions and 76% are frustrated when they don’t happen. On the other hand, Digital Commerce 360 found that more shopper wanted the ability to opt out of personalization (52%) than wanted personalized product recommendations (32%) or web pages and search results (11%).
Email marketing vendor Litmus has purchased Kickdynamic, which automates email content testing. For now, the two businesses will operate separately.
A longtime, widely-watched suit that claimed Google used a Safari workaround to override iPhone users’ privacy settings, has been decided on appeal in Google’s favor. The suit tried to establish that representative action could be brought in the UK for data protection violation and loss of control for an estimated 4 million users. But the court determined specific damage/loss must be suffered to claim compensation.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.