MailChimp has a 60.5% share of the email marketing industry, according to its bizarrely-designed online annual report. The report also counts the number of emails mentioning Marie Kondo and other random topics. This is amusing until you realize it means they’re reading what customers send.
Dun & Bradstreet last week announced it has bought business data compiler Orb Intelligence. The deal complements D&B’s purchase last year of the Lattice Engine CDP.
Buying tech is easier than using it well. This Microsoft Advertising report finds that top-performing marketers are more likely to have someone in charge of managing the customer journey, to use outside agencies, and to prioritize data collection. Dynamic personalized creative is much more common among top performers than low performers. Site personalization is not.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.