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Top-Performing Advertisers Focus on Data Collection: Microsoft Advertising Study

Buying tech is easier than using it well. This Microsoft Advertising report finds that top-performing marketers are more likely to have someone in charge of managing the customer journey, to use outside agencies, and to prioritize data collection. Dynamic personalized creative is much more common among top performers than low performers. Site personalization is not.

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Walmart Offers Self-Service Ad Portal

January 8, 2020

New privacy rules threaten access to all types of third-party data. Big retailers are offering access to their own customers as an alternative. Walmart has just added a self-service portal for buying search and sponsored product ads on its Web site. Targeting doesn’t currently make full use of Walmart’s detailed customer data, but likely will in the future. https://adexchanger.com/search-2/walmart-launches-self-serve-ad-platform-but-retail-and-audience-data-isnt-available-yet/

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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