Majority of Marketers To Abandon Single Click Attribution: AdRoll Report
Web retargeting expert AdRoll issued an interesting report on the State of Performance Marketing. Topics range across the entire funnel and interesting tidbits include: 78% of marketing budgets are spent on acquisition; 69% of marketers send dynamic emails based on behavior; and 57% plan to move away from single-click attribution in the future. That’s a big shift but one that, as AdRoll points out, would assign more value to retargeting.