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Malaysia’s Capital A introduces new AI-powered ‘Ask Bo’ chatbot

Capital A Berhad, the parent company of Asia’s leading low-cost carrier, AirAsia, has on Wednesday reiterated its commitment to transparent communications and better customer experience, as part of its vision to become the most communicative, responsive and answerable brand in the region. In response to guests, it is switching out its chatbot, for the new ‘Ask Bo’ which has enhanced artificial intelligence (AI) and machine learning (ML) capabilities.

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Hospitality IT Platform provider Redcat is coming to the UK

February 9, 2023

Australian Hospitality technology platform Redcat is coming to join automated customer retention experts Impact Data and time and attendance specialists Workforce.com, to recreate the technology stack that services some of Australia’s favourite brands. Redcat manages end-to-end EPOS, click & collect, QR code ordering, apps, loyalty, and more from a single platform and then partners with other best-of-breed solutions to provide total solutions fast casual brands are looking for. The rise in online ordering and demand for virtual brands plus increasing consumer expectations for omnichannel loyalty prompted the UK move.

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Singaporean consumers’ search habits show they are seeking ‘value’ and joy, says Google

February 9, 2023

Google’s year-end rankings in Search for Singapore in 2022 have revealed that Singaporean consumers are seeking to be in control of their identities, lifestyles, and what they value. The report has identified three key consumer trends based on search behaviours by Singaporeans that marketers can leverage to optimise their marketing strategies. These are ‘soul searching’, ‘value hunting’, and ‘finding joy’.

CDPI Emerging Markets
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PubMatic and GroupM to Deliver AI-Powered Cohort Modeling to Advertisers

April 17, 2024

Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.

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